Lorimar Productions – the force behind 70s TV
Lorimar is to blame for a big part of your youthful TV viewing if you were growing up in the 1970s. It was eventually swallowed up in to Time Warner where its logo lived on for a while longer till it eventually disappeared completely.
This production company, born in 1969 and bought by Warner in the mid-80s, brought you The Waltons, Dallas, Knots Landing and the controversial movie Cruising (1980) and Being There (1979). Lorimar’s logo always popped up at the end of your regular viewing but changed over time till eventually Time Warner made it very slick and charmless.
Here’s the history of a logo: