Back in 1981, the King’s Road in Chelsea was a lot more cutting edge than it is today. Since the 60s, there had been very fashionable, niche boutiques. By the late 70s, Vivienne Westwood’s shop Sex – later World’s End with a large clock outside that went backwards – became a meeting point for punks.
What is a now a McDonalds was a night club. I went there around 1980 or 1981 and saw a New Romantic guy beaten up very badly by two or three denim clad heavy metal types. I still recall hearing his skull crack as a boot crashed down on his head. Horrible.
The Sloane Square end of the road was always very respectable. But the World’s End area felt a lot more run down. There were squats and the chunky Victorian villas were in a pretty dreadful condition. But the parties were great. And there was an eclectic mix of punks, Goths, futurists and a strong LGBT presence.
Between 1979 and 1981, there was a shocking rise in youth unemployment in the first years of Maggie Thatcher. But alongside that was the rise of the New Romantic movement. It sought to achieve glamour on the cheap.
It was also gender bending and extremely camp. I can remember the curious sight of a very heterosexual jock at school going to a party in a frilly white shirt and Bowie trousers. He’d been into rockabilly a few weeks before.
The club that best epitomised this whole look was Blitz. It was overseen by Steve Strange who imposed a very threatening door policy where those meeting his required standards were turned away. Hopefuls caked themselves in make up – male and female – and bought their knickerbockers and velvet capes from outlets like Fab Gear (pictured), which advertised in the music press and fashion magazines.