Peg trousers are a forgotten part of the late 70s sartorial scene in my view – everybody remembers tartan bum flaps and the stuff most of us actually didn’t wear. But peg trousers were everywhere. Pleats on men’s trousers are now viewed as the work of Satan but in a world where flat fronted did not reign supreme, as many as sixteen pleats were acceptable on so-called Bowie trousers.
And looking below – what was it with the German NATO jackets that popped up everywhere between 1979 and 1981. There must have been some kind of job lot coming in from Germany and we were just conned into believing they were unbelievably cool. If you remember, they kind of elasticated at the waist.
Some New Wave clothes ads from the back of the music papers in 1979.
Out of my personal archive, I’ve dug up an ancient Sunday Times supplement from April, 1980 that was for the most part “celebrating” a year of Thatcher in power. Somehow appropriately, it also had a story about the new musical and style phenomenon that had sprung up alongside Thatcher and pushed punk and 2Tone to one side. It was the era of New Romantic and the Sunday Times had been down to the Blitz to find out who these fops and dandies were.
A 20 year old Steve Strange was identified easily as the leader of the pack. Running the Blitz club in Covent Garden, he would admit 200 “individualists” while turning away 400 who weren’t presumably individual enough. He also ran ‘soirees’ on a Monday night at St Mauritz on Wardour Street – “for intelligent conversation”. The music was Sinatra, Dietrich and Marilyn Monroe. All seems a tadge poncy now but that was very much the ethos of the time.
There has been a return to some of the design flare of the New Romantic era on the Hoxton and indie end of the gay scene. Kids are wearing make up again and extravagent, home made clobber. Back in 1980, one 17 year old wouldn’t have dreamed of being seen dead in jeans – a certain George O’Dowd, who went on to be Boy George. “I’ve looked outrageous since I was 11,” he told the Sunday Times.
Like many seemingly radical movements, New Romantic was actually very retro – constantly referencing the Victorian, Edwardian and the dandies of the Regency. It was sufficiently subversive to wind up the usual suspects in those days as well as being very camp – a way that many gay men could express themselves openly and others could experiment with their sexuality.
On the downside, it seemed to me to be politics-free – a recoiling from the anarchic message of punk or social commentary of ska. We were slowly reconciling ourselves to the devil in Number Ten.
Back in 1981, the King’s Road in Chelsea was a lot more cutting edge than it is today. Since the 60s, there had been very fashionable, niche boutiques. By the late 70s, Vivienne Westwood’s shop Sex – later World’s End with a large clock outside that went backwards – became a meeting point for punks.
What is a now a McDonalds was a night club. I went there around 1980 or 1981 and saw a New Romantic guy beaten up very badly by two or three denim clad heavy metal types. I still recall hearing his skull crack as a boot crashed down on his head. Horrible.
The Sloane Square end of the road was always very respectable. But the World’s End area felt a lot more run down. There were squats and the chunky Victorian villas were in a pretty dreadful condition. But the parties were great. And there was an eclectic mix of punks, Goths, futurists and a strong LGBT presence.