The disastrous lead up to the 1983 general election


In 1983, Thatcher called a general election. The Tories had been in power since 1979 and had gone through a very rocky first two years with economic collapse, riots and rumblings within the government against Maggie. But a couple of things played into her hands: the war in the Falklands and a dreadful Labour campaign in 83.

The Labour slogan was utterly uninspiring: Think Positive, Act Positive, Vote Positive. Worse than that, it was abundantly clear to anybody inside or outside the party that the leadership didn’t believe in its own election manifesto. A month before polling, ITV’s “TV Eye” programme took a look at Labour and it wasn’t pretty viewing. Michael Foot is interviewed and I leave you to judge what went wrong.