Dubbed by the right of the party as a “suicide note”, the manifesto failed to counter the Falklands War glow that enveloped Thatcher and the Tories and the emergence of the Liberal/SDP alliance. The election result was a disaster for Labour taking it to an all time low.
In 1983, Thatcher called a general election. The Tories had been in power since 1979 and had gone through a very rocky first two years with economic collapse, riots and rumblings within the government against Maggie. But a couple of things played into her hands: the war in the Falklands and a dreadful Labour campaign in 83.
The Labour slogan was utterly uninspiring: Think Positive, Act Positive, Vote Positive. Worse than that, it was abundantly clear to anybody inside or outside the party that the leadership didn’t believe in its own election manifesto. A month before polling, ITV’s “TV Eye” programme took a look at Labour and it wasn’t pretty viewing. Michael Foot is interviewed and I leave you to judge what went wrong.